Ineffective Example-http://www.nissinfoods.com.hk/ I love it very much and visting there twice a week cause there are a lots of online game and the cartoon are funny. Actually, we can know the products of Nissinfoods more clearly through the site, but it is not very good cause we also can get its product's information here, from supermarket or on TV. Therefore, it can't let the sale revenue increase. In this example, we can't purchase item in this site that why the sales revenue cannot be increased when the the use of frequency increase.
http://www.figleaves.com/uk - I know this site in Yahoo!. It uses RSS works. When i enter the brands of the lingerie. It links to this site immdiately. I can find different kinds of lingerie in here with lower price and i save time to shop everywhere. I can have a overall look in the short time . It provides 24hrs customer service that can help me solve my inquire quickly. It is a two-way communication for pull the markeing. Also, the delivery was provided. I can get the goods within one week and return the good when i am not satisfied. The results can be tracked and measured more closely.
Regarding Nissin Foods web site, although they don't sell their products directly, they are using the web site for branding purposes. This might still be an effective way for them to promote themselves. I was a bit disappointed with the product information list, because when I click on a product photo, they only show an enlarged image with product name. I would have liked to see the ingredients and some nutritional information for each product. So I agree that they can provide richer information online than what they normally provide in the stores or T.V. advertisement.
回覆刪除